The People

Asko Hyttinen, Founder and CEO


Asko Hyttinen is the Founder and CEO of Strategy First Ltd Oy. Asko consults internationally by advising and helping industrial companies, private equity firms and investment banks in choosing their competitive strategies throughout all phases in the investment cycle.


Prior to forming Strategy First in 2010, Asko held senior leadership positions with major corporations like Stora Enso and UPM-Kymmene. Earlier in his career he worked as an engineer and leader in mill management and capital projects in Finland, Germany and Canada. After operational leadership roles he advanced to Senior Vice President Strategy, Investments and M&A in Division Management in USA and Corporate Management in UK and Finland. During his career in the industry he had several major strategic assignments. Asko earned his Master of Science in Paper Technology from the Helsinki University of Technology and an MBA from the University of Jyväskylä in Finland.


Asko served on several multinational management teams both in Europe and North America. He served on the Board of Directors of TAPPI (The Technical Association of Pulp & Paper Industry) in 2005-2007 and was elected TAPPI Fellow in 2008. He also served as a Board Member, Audit Committee member and Chairman of the Compensation Committee at Thiele Kaolin Company in USA in 2007-2009 and again in 2011-2014. Further on in 2017-2020 he served as a Board Member at Oy CrossLam Kuhmo Ltd, a CLT (Cross Laminated Timber) producer in Finland. In 2018-2019 he served as a Member of the Advisory Board at LDX Solutions LLC, a process engineering and project provider based in USA. Currently he serves as a Member of the Advisory Board at US based Detroit Stoker Company, a global combustion systems and design enginering supplier for the industrial steam and electric power market. Also currently he serves as a Board Member at the World BioEconomy Forum, a global platform for bioeconomy development and climate change mitigation.



Heli A. Hyttinen, partner


Heli is an engineer and has a degree in international industrial marketing. She also has extensive project engineering experience.

Co-operating partners


Strategy First co-operates with selected professional firms and specialized consultants on project by project basis as agreed with the client.